Narrow search
Showing 1 - 10 of 372,940
Cover Image
A financial approach-based measurement of brand equity in the restaurant industry
Choi, Serin; Choi, Kyuwan; Lee, Seoki; Lee, Kyuseok - In: Tourism economics : the business and finance of tourism … 23 (2017) 7, pp. 1515-1522
Persistent link: https://www.econbiz.de/10011772727
Cover Image
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Cover Image
Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean - In: International journal of hospitality management 28 (2009) 4, pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
Cover Image
Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon; Lee, Seoki; Boo, Soyoung - In: International journal of hospitality management 28 (2009) 4, pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
Cover Image
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Cover Image
Impact of restaurant experience on brand image and customer loyalty : moderating role of dining motivation
Jin, Naehyun Paul; Lee, Sangmook; Huffman, Lynn - In: Journal of travel and tourism marketing 29 (2012) 5/6, pp. 532-551
Persistent link: https://www.econbiz.de/10009627539
Cover Image
Culinary tourism : satisfaction with a culinary event utilizing importance-performance grid analysis
Smith, Sylvia; Costello, Carol - In: Journal of vacation marketing : an international journal 15 (2009) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10003830903
Cover Image
Measuring gentrification : using Yelp data to quantify neighborhood change
Glaeser, Edward L.; Kim, Hyunjin; Luca, Michael - 2018
Persistent link: https://www.econbiz.de/10011912299
Cover Image
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Cover Image
The effect of advertising on brand awareness and perceived quality : an empirical investigation using panel data
Clark, C. Robert; Doraszelski, Ulrich; Draganska, Michaela - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 207-236
Persistent link: https://www.econbiz.de/10003885297