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Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers

Jalili, Monire; Pangburn, Michael S; Yazdani, Alireza - In: Production and operations management : the flagship … 33 (2024) 4, pp. 922-942

Persistent link: https://www.econbiz.de/10014576915

Fashion clothing : retailers' perspective and business strategies focusing on market segmentation

Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46

Persistent link: https://www.econbiz.de/10013477545

Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion

Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330

Persistent link: https://www.econbiz.de/10014427187

Fashion market segmentation using Facebook : an empirical approach

Mohapatra, Sanjay; Banerjee, Satya Shankar - In: International journal of enterprise network management … 14 (2023) 4, pp. 348-369

Persistent link: https://www.econbiz.de/10014433600

Omnichannel shopper segmentation in the fashion industry

Mosquera, Ana; Juaneda Ayensa, Emma; Olarte Pascual, … - In: Journal of promotion management : innovations in … 25 (2019) 5, pp. 681-699

Persistent link: https://www.econbiz.de/10012179057

The role of fashionability in second-hand shopping motivations

Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268

Persistent link: https://www.econbiz.de/10011556678

Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility

Ogle, Jennifer Paff; Hyllegard, Karen H.; Yan, Ruoh-nan; … - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 153-166

Persistent link: https://www.econbiz.de/10010412117

Using values and shopping styles to identify fashion apparel segments

Sarabia-Sanchez, Francisco J.; De Juan Vigaray, Maria D.; … - In: International journal of retail & distribution management 40 (2012) 3, pp. 180-199

Persistent link: https://www.econbiz.de/10009519719

One size fits all? : segmenting consumers to predict sustainable fashion behavior

Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398

Persistent link: https://www.econbiz.de/10013162366

Factors Leading to Market Segmentation of Fashion House Business Based on Customer Behavior : Evidence from Bangladeshi Fashion Industry

Al Amin, Md - 2017

The key objective of this paper is to find out factors affecting market segmentation of fashion house business in … relationship and the residuals used to the model fit. The study concluded with the statement that, fashion product marketers must …

Persistent link: https://www.econbiz.de/10012942823

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