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The idea of investor relations in the modern economy: a communication approach

Gackowski, Tomasz - In: Economic research 30 (2017) 1,1, pp. 1-13

Persistent link: https://www.econbiz.de/10012222193

Upstream exploitation and strategic disclosure

Guo, Liang - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 923-938

Persistent link: https://www.econbiz.de/10012305115

Public discourse and socially responsible market behavior

Bartling, Björn; Valero, Vanessa; Weber, Roberto A.; … - 2020

We investigate the causal impact of public discourse on socially responsible market behavior. We conduct laboratory market experiments with products that differ in their production costs and social impact, and provide market actors and impacted third parties with the opportunity to discuss...

Persistent link: https://www.econbiz.de/10012263682

Social media for cultural communication : a critical investigation of museums' Instagram practices

Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 38-44

Persistent link: https://www.econbiz.de/10012269030

Public discourse and socially responsible market behavior

Bartling, Björn; Valero, Vanessa; Weber, Roberto A.; … - 2020

Persistent link: https://www.econbiz.de/10012271770

Communication games with optional verification

Schopohl, Simon - 2016

We consider a Sender-Receiver game in which the Sender can choose between sending a cheap-talk message, which is costless, but also not verified and a costly verified message. While the Sender knows the true state of the world, the Receiver does not have this information, but has to choose an...

Persistent link: https://www.econbiz.de/10011576182

Researching corporate social responsibility communication : themes, opportunities and challenges

Crane, Andrew; Glozer, Sarah - In: Journal of management studies : JMS 53 (2016) 7, pp. 1223-1252

Persistent link: https://www.econbiz.de/10011634530

Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186

-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …

Persistent link: https://www.econbiz.de/10011613911

Entrepreneurs' views on corporate social responsibility communication in SMEs : insights from Germany

Simon, Jelena; Ettl, Kerstin - In: International journal of entrepreneurship and … 23 (2019) 4, pp. 425-445

Persistent link: https://www.econbiz.de/10012104844

The never-ending story : discursive legitimation in social media dialogue

Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650

Persistent link: https://www.econbiz.de/10012010333