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Krisen-PR aus Sicht der Stakeholder : der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen
Schwarz, Andreas - 2010 - 1. Aufl.
Die Erforschung strategischer Krisenkommunikation von Organisationen und ihrer Stakeholder, insbesondere hinsichtlich zentraler Einflussfaktoren auf die Reputation betroffener Organisationen, hat bislang wenig theoriegeleitete Erklärungsansätze hervorgebracht und sich vorwiegend auf empirische...
Persistent link: https://www.econbiz.de/10003939869
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Strategic corporate communication : a global approach for doing business in the new India
Argenti, Paul A. - 2009
The contemporary global business environment -- Strategic communication for multinational corporates -- An overview of … the corp comm function -- The growing importance of corporate reputation -- Internal communication : the emerging need in …
Persistent link: https://www.econbiz.de/10003683104
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Corporate communication : a guide to theory and practice
Cornelissen, Joep - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003683397
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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Merging public relations with health communication in the context of university alcohol prevention
Brummette, John - In: Health marketing quarterly 32 (2015) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
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Public relations in public administration : role and management, in a socio-political marketing context
Pocovnicu, Dorian - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 216-221
Persistent link: https://www.econbiz.de/10011333772
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The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa - In: Central European business review : CEBR 2 (2013) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
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Driving employee engagement : the expanded role of internal communications
Mishra, Karen E.; Boynton, Lois; Mishra, Aneil K. - In: International journal of business communication : IJBC … 51 (2014) 2, pp. 183-202
Persistent link: https://www.econbiz.de/10010347710