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Customer perception of brand LIC : an emprical investigation

Shukla, Timira - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 48-59

Persistent link: https://www.econbiz.de/10009244990

Customer perception of corporate re-branding in Telecom industry of Bangladesh : a case of Robi

Hossain, Mohammed Javed; Shamsher, Robaka - In: Global journal of business management : GJBM 4 (2010) 2, pp. 92-101

Persistent link: https://www.econbiz.de/10009267233

Branding and corporate social responsibility (CSR)

Gürhan-Canli, Zeynep; Fries, Anne - In: Essays on the success factors of cause-related marketing, (pp. 19-38). 2010

Persistent link: https://www.econbiz.de/10009313822

From commodity to brand : antecedents and outcomes of consumers' label perception

Norberg, Hans Martin; Maehle, Natalia; Korneliussen, Tor - In: The journal of product & brand management 20 (2011) 5, pp. 368-378

Persistent link: https://www.econbiz.de/10009313978

Measuring consumer design perceptions for digital divices : a multi-dimensional scale

Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630

Persistent link: https://www.econbiz.de/10011392992

Cultural perspectives on advertising perceptions and brand trustworthiness

Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015

Persistent link: https://www.econbiz.de/10011396929

A conceptual framework for the assessment of brand congruent sensory modalities

Stach, Jens - In: The journal of brand management : an international journal 22 (2015) 8, pp. 673-694

Persistent link: https://www.econbiz.de/10011399858

Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study

Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107

Persistent link: https://www.econbiz.de/10010517755

How price display influences consumer luxury perceptions

Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348

Persistent link: https://www.econbiz.de/10011417736

Dimensions of the destination’s sensory profile : case study, Muntenia

Stăncioiu, Aurelia-Felicia; Diţoiu, Mihail-Cristian; … - In: Theoretical and applied economics : GAER review 21 (2014) 4, pp. 81-98

Persistent link: https://www.econbiz.de/10010532210

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