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Marketing
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Marketingmanagement
17,079
Marketing management
16,490
Öffentlichkeitsarbeit
9,887
Public relations
9,360
Marketing
3,818
Theorie
3,057
Theory
3,043
Deutschland
2,942
Consumer behaviour
2,796
Konsumentenverhalten
2,785
Germany
2,755
Relationship marketing
2,040
Beziehungsmarketing
2,027
USA
1,928
United States
1,831
Kommunikation
1,798
Brand management
1,588
Markenführung
1,579
Communication
1,540
Strategisches Management
1,535
Corporate Social Responsibility
1,525
Corporate social responsibility
1,517
Unternehmenspublizität
1,495
Corporate disclosure
1,494
Online-Marketing
1,469
Social Web
1,448
Social web
1,448
Internet marketing
1,421
Strategic management
1,270
Unternehmenserfolg
1,189
Firm performance
1,185
Unternehmen
1,061
Innovation
929
Werbung
878
Stakeholder
865
Firmenimage
843
Corporate reputation
841
KMU
840
SME
839
Internationales Marketing
796
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Undetermined
6,682
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2,898
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Article
15,711
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12,106
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106
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1
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Article in journal
10,794
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10,794
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3,974
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3,974
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1,730
Graue Literatur
1,642
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1,642
Thesis
1,387
Collection of articles of several authors
1,063
Sammelwerk
1,063
Lehrbuch
857
Working Paper
822
Arbeitspapier
780
Textbook
735
Bibliografie enthalten
709
Bibliography included
709
Case study
678
Fallstudie
678
Aufsatzsammlung
644
research-article
360
Konferenzschrift
352
Ratgeber
280
Guidebook
260
Conference proceedings
215
Handbook
133
Handbuch
133
Dissertation u.a. Prüfungsschriften
129
Reprint
127
Conference paper
120
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120
Glossar enthalten
115
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115
review-article
91
Amtsdruckschrift
88
Government document
88
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66
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62
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62
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English
19,756
German
7,329
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580
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129
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32
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31
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27
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19
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17
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11
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8
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4
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4
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2
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Author
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Kotler, Philip
124
Bruhn, Manfred
123
Zerfaß, Ansgar
86
Homburg, Christian
80
Meffert, Heribert
79
Lies, Jan
71
Pepels, Werner
59
Kitchen, Philip J.
47
Röttger, Ulrike
46
Wiedmann, Klaus-Peter
46
Keller, Kevin Lane
45
Melewar, T. C.
45
Bentele, Günter
43
Kirchgeorg, Manfred
43
Sheth, Jagdish N.
41
Tomczak, Torsten
40
Heath, Robert L.
39
Kumar, V.
39
Coombs, W. Timothy
38
Esch, Franz-Rudolf
37
Backhaus, Klaus
36
Albers, Sönke
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Vrontis, Demetris
31
Balmer, John M. T.
29
Piercy, Nigel
29
Berndt, Ralph
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Fritz, Wolfgang
25
Kuß, Alfred
25
McDonald, Malcolm
25
Reinecke, Sven
25
Diller, Hermann
24
Foroudi, Pantea
24
Hinson, Robert
24
Lindgreen, Adam
24
O'Cass, Aron
24
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Institution
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Springer Fachmedien Wiesbaden
131
American Marketing Association
58
OECD
20
National Bureau of Economic Research
19
Books on Demand GmbH <Norderstedt>
18
Verlag Dr. Kovač
18
European Society for Opinion and Marketing Research
16
IGI Global
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Deutsche Public-Relations-Gesellschaft
13
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
9
Duncker & Humblot
9
NetLibrary, Inc
9
UVK Verlagsgesellschaft mbH
9
Uni-Taschenbücher GmbH
9
Chartered Institute of Marketing
8
Fachhochschule Reutlingen / European School of Business
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Harvard Graduate School of Business Administration
8
Nuclear Energy Agency
8
American Management Association
7
Edward Elgar Publishing
7
Information Resources Management Association
7
Springer-Verlag GmbH
7
Wiley-VCH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
Campus Verlag
6
Europäische Kommission
6
Herbert von Halem Verlag
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
W. Kohlhammer GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
5
Nomos Verlagsgesellschaft
5
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Published in...
All
Journal of business research : JBR
396
SpringerLink / Bücher
291
Industrial marketing management : the international journal for industrial and high-tech firms
253
Corporate communications : an international journal
201
Journal of strategic marketing
199
Journal of Communication Management
182
Europäische Hochschulschriften / 5
151
Journal of communication management : an international journal
143
European journal of marketing : EJM
142
Journal of marketing communications
131
Journal of marketing management : MM
128
Journal of business ethics : JOBE
121
Journal of the Academy of Marketing Science
117
The journal of business & industrial marketing
107
Journal of marketing
103
Springer eBook Collection
102
Marketing intelligence & planning
97
Gabler Edition Wissenschaft
92
Corporate Communications: An International Journal
86
Journal of retailing and consumer services
83
European Journal of Marketing
81
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Marketing Intelligence & Planning
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
The journal of brand management : an international journal
68
Business horizons
67
Lehrbuch
65
The accounting review : a publication of the American Accounting Association
64
Journal of promotion management : JPM
58
Research
56
Public Relations : ein Handbuch
55
Journal of business economics : JBE
53
Harvard-Business-Manager : das Wissen der Besten
52
The marketing review
52
Harvard business review : HBR
51
Asia Pacific journal of marketing and logistics
50
International journal of business communication : IJBC ; a publication of the Association of Business Communication
50
Cogent business & management
49
Corporate social responsibility and environmental management
49
International marketing review
49
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Source
All
ECONIS (ZBW)
25,425
USB Cologne (EcoSocSci)
1,594
Other ZBW resources
637
RePEc
134
EconStor
86
BASE
29
USB Cologne (business full texts)
12
OLC EcoSci
5
ArchiDok
2
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71
Landwirtschaft, Medien und Populismus : Konsequenzen für Kommunikation und Marketing
Alvensleben, Reimar von
- In:
Wege zu besserem Image und Ansehen : Landwirte in der …
,
(pp. 29-38)
.
2003
Persistent link: https://www.econbiz.de/10003283300
Saved in:
72
Public Marketing :
Marketing-Management
für den öffentlichen Sektor
Hohn, Stefanie
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003314786
Saved in:
73
Does a firm's product recall strategy affect it's financial value?
Chen, Yubo
;
Ganesan, Shankar
;
Liu, Yong
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
Saved in:
74
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
Saved in:
75
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Saved in:
76
WorkChoices, ImageChoices and the marketing of new industrial relations legislation
Bailey, Janis
;
Townsend, Keith
;
Luck, Edwina
- In:
Work, employment & society : a journal of the British …
23
(
2009
)
2
,
pp. 285-304
Persistent link: https://www.econbiz.de/10003854554
Saved in:
77
Living with translucency - preparing for transparency
Kitchin, Tim
;
Thellusson, James
- In:
Corporate transparency : wie Unternehmen im …
,
(pp. 205-218)
.
2009
Persistent link: https://www.econbiz.de/10003889828
Saved in:
78
Stand der Integrierten Kommunikation in österreichischen Unternehmen : ausgewählte empirische Befunde und Schlussfolgerungen
Bruhn, Manfred
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 355-382)
.
2006
Persistent link: https://www.econbiz.de/10003416021
Saved in:
79
Adjusting corporate customer communication
Plötner, Olaf
;
Jacob, Frank
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 105-118)
.
2007
Persistent link: https://www.econbiz.de/10003439217
Saved in:
80
Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter
- In:
Handbuch Unternehmenskommunikation
,
(pp. 741-756)
.
2007
Persistent link: https://www.econbiz.de/10003441807
Saved in:
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