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The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context

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Persistent link: https://www.econbiz.de/10003819157

The integrated mobile advertising model : the effects of technology- and emotion-based evaluations

Yang, Byunghwa; Kim, Youngchan; Yoo, Changjo - In: Journal of business research : JBR 66 (2013) 9, pp. 1345-1352

Persistent link: https://www.econbiz.de/10009756002

The effect of mobile application-driven customer participation on bakery purchase behavior : evidence from a field experiment

Jang, Seongsoo; Chong, Kiwon; Yoo, Changjo - In: International journal of hospitality management 94 (2021), pp. 1-10

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The brand attitude formation process of emotional and informational ads

Yoo, Changjo; Macinnis, Deborah - In: Journal of business research : JBR 58 (2005) 10, pp. 1397-1406

Persistent link: https://www.econbiz.de/10006715248

Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude

Yoo, Changjo; Park, Jonghee; MacInnis, Deborah J. - In: Journal of business research : JBR 42 (1998) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10006733306

The effects of a consistent ad series on consumer evaluations: A test of the repetition-variation hypothesis in a South Korean context

Yoo, Changjo; Bang, Hae-Kyong; Kim, Youngchan - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 105-124

Persistent link: https://www.econbiz.de/10008212353

Same or different? How distance and variation affect similarity judgments

Yoo, Changjo; Macinnis, Deborah J. - In: Psychology & marketing 21 (2004) 3, pp. 209-228

Persistent link: https://www.econbiz.de/10006965016

The integrated mobile advertising model: The effects of technology- and emotion-based evaluations

Yang, Byunghwa; Kim, Youngchan; Yoo, Changjo - In: Journal of business research : JBR 66 (2013) 9, pp. 1345-1352

Persistent link: https://www.econbiz.de/10010121567

The brand attitude formation process of emotional and informational ads

Yoo, Changjo; MacInnis, Deborah - In: Journal of Business Research 58 (2005) 10, pp. 1397-1406

Persistent link: https://www.econbiz.de/10005462434

The integrated mobile advertising model: The effects of technology- and emotion-based evaluations

Yang, Byunghwa; Kim, Youngchan; Yoo, Changjo - In: Journal of Business Research 66 (2013) 9, pp. 1345-1352

Because of the interactive property of mobile devices, our interest lies primarily in differences in how advertising and mobile technologies are perceived and judged. Drawing on the technology acceptance and mobile advertising literature, this paper assumes that responses to mobile advertising...

Persistent link: https://www.econbiz.de/10010666033