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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Interaction of marketing, R&D and critical innovation : case study of Korean and Japanese firms
Shin, Geon-Cheol; Roh, James Jungbae - In: International journal of business information systems : … 18 (2015) 4, pp. 437-450
Persistent link: https://www.econbiz.de/10011327147
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Introduction: digital revolution, marketing, and East Asia economies
Moon, Junyean; Wagner, Udo - In: Global economic review 43 (2014) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10010339725
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
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An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Lee, Yangim; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 338-357
Persistent link: https://www.econbiz.de/10011515086
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Korea as a comparative business marketing system : review and prospects
Chang, Dae Ryun; Lee, Kyoung Woo; Ryu, Sungmin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 213-236
Persistent link: https://www.econbiz.de/10010478075
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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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Special section: Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju (contributor) - In: Journal of business research : JBR 65 (2012) 11, pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
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Organic products in Mexico and South Korea on Twitter
Meza, Xanat Vargas; Park, Han Woo - In: Journal of business ethics : JOBE 135 (2016) 3, pp. 587-603
Persistent link: https://www.econbiz.de/10011498587