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Purpose: This research identifies the critical factors of online service delivery of electronic commerce (ecommerce) websites, including website attractiveness, website functionality, website security and consumer fulfillment during an unprecedented Coronavirus (COVID-19) pandemic....
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According to a report by financial services firm Morgan Stanley, online retail in India is estimated to grow over 1,200% to $200 bn by 2026, up from $15 bn in 2016. Lack of trust in online companies is a primary reason why many web users do not shop online. The present study is focused on the...
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