Animal studies on rewards, punishments, and decision-making -- Human studies on motivation, perceptual, and value-based decision-making -- Social decision neuroscience -- Human clinical studies involving dysfunctions of reward and decision-making processes -- Genetic and hormonal influences on...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout