"This book presents the latest research on the relationship between neuroscience, economics, and human decision-making including theoretical foundations, real-world applications, and models for implementation, taking a cross-disciplinary approach to neuroeconomic theory and study"--Provided by...

Quantification of choice has been a major area of research for neuro scientists for several decades. This is, in part, due to the discovery of the ‘Matching Law’ that stipulates that relative response rate on concurrently available alternatives ‘match’ the available relative...

Based on recent findings from economics and the neurosciences, we present a conceptual decision-making model that provides insight into human decision-making and illustrates how behavioral outcomes are transformed into phenomena. The model may be viewed as a bridge between the seemingly...

Jeden Tag treffen Manager hunderte von Entscheidungen: die meisten davon in der Annahme, diese seien rational fundiert. Doch ein Großteil unserer Wahrnehmung ist implizit. So verwundert es nicht, dass auch der größte Teil unserer Entscheidungen in Wahrheit unbewusst abläuft. Implizite...

pt. 1. Evidence on the neuroscientific foundations of decision-making -- pt. 2. Emotions and morality in decision-making -- pt. 3. Learning and risk attitude in decision-making -- pt. 4. Probability and judgment in decision-making -- pt. 5. Decision-making in social interaction.

In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features...