Humbert, Marc; Jolly, Dominique; Thérin, François - In: European Management Journal 15 (1997) 6, pp. 658-666
This article uses the resource-based framework for analyzing the strategy of Gemplus, a spin-off of the French group Thomson, that has grown by 50 per cent each year since its creation in 1988. Three points are highlighted: (1) Gemplus combined various resources in order to build a distinctive...