Knowledge is the fundamental basis of competition. Although the study of knowledge is as old as human history, it has … knowledge as their most valuable and strategic resource. They believe in managing their intellectual resources and capabilities … in order to become and remain competitive. To this end, knowledge management (KM) has become a fundamental concept for …

designed to investigate the role of social and other informal gatherings in the exchange of salespeople’s knowledge of specific … were cross‐referenced with, inter alia , the natures of companies’ knowledge management systems, organisational factors … the Nonaka/Takeuchi tacit‐explicit‐tacit knowledge spiral within the sample businesses. It emerged that all four of the ba …

Purpose – The purpose of this paper is to present various knowledge‐acquisition methods and to show how existing … empirical research can be used for mapping between marketing problem domains and knowledge acquisition techniques. The key to … the choice of knowledge‐acquisition technique for developers of expert systems in the field of marketing. Findings …

explored. Findings – Developing a course in data mining is presented as a holistic way of providing subject knowledge in …

Purpose – This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use … communicate with internal and external stakeholders, and to work in teams, plus the knowledge of a wide range of marketing subject … strategic thinking, leadership and management skills, and must demonstrate knowledge of strategic planning, product and brand …

Knowledge management is a rapidly growing, and rapidly changing discipline. While the link between knowledge assets and … tools that are labelled as knowledge management processes. This article details the strategic requirements linking the … conceptual “mission” of knowledge management with the processes that serve it.  …

Revolution through to the virtual organisation. These are knowledge management, technology management and relationship management …

Chester Barnard’s 1938 book The Functions of the Executive is re‐examined in the context of the emerging knowledge … organization as a cooperative open‐system are reassessed for the evolving knowledge‐driven firm competing in the twenty … knowledge‐driven e‐business enterprise evolving in the twenty‐first century. The Barnardian “executive,” however, must evolve by …

Building on the complexities of organizational knowledge creation the paper explores the alignment of knowledge … investigated individual’s philosophy about truth, knowledge and the optimum approach of knowledge creation. These individual … viewpoints and requirements are then contrasted with the knowledge management practices implemented in organizations. The results …