Creativity constitutes a significant element in advertising because it is related to competitive advantage, to … social messages sent by non profit organizations. The aim of the present study is to examine the concept of creativity in … findings of the study indicate that creativity is a sense-making process that develops positive consumer attitudes. Moreover …

of learning”, encouraging them to contribute with their creativity and innovation to the development of a strong …

Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether … creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to …); that dispositional creativity is a better predictor of unethical behavior than intelligence (Study 2); and that …

The European Union declared the year 2009 – The Year of Creativity and Innovation. Creativity and innovation can move …

. Yet creativity – a primary source of the technological change that drives economic growth – is largely the domain of … patterns has several central components. A key element is the systematic measurement of an artist’s creativity over the course … now time to extend economic research on creativity, by applying this analysis to other intellectual domains. It is …

organisations can do to enhance productivity’ from their knowledge-workers, to embrace creativity and develop innovation to provide … framework is proposed, as a management practice to enhance knowledge worker productivity for creativity and commitment. It …

next demand trends and opportunities of customer satisfy requirement. The papers deals about implementation of creativity …

An extensive amount of studies have been devoted to the importance of the creative process. Creativity is critical to … with the creativity of individuals, the creativity of teams and the importance of the organisational context. This chapter … creative activities. The milieu will play an important role in creativity by supplying both a large number of incompatible …