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Purpose – The purpose of this paper is to explore how executives assimilate creativity in business‐to‐business (B2B …, impartial manner. Practical implications – The results suggest that creativity in B2B services incorporates a complex set of … and aesthetic elements, as well as business strategy. Originality/value – Creativity is critical to developing and …
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Creativity, innovation, and entrepreneurship are “buzz words” frequently used by American business professionals when …
Persistent link: https://www.econbiz.de/10014668015
that creativity exists in everyone, and mapping the creative process described in the holistic model of creativity to the …
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Culture is a key ingredient of post-industrial, information-intensive economic activity. Culture-oriented economic development (COED) is emerging as a dominant paradigm, integrating the symbolic and creative elements into any aspect of the urban economy, pursuing distinction, innovativeness, and...
Persistent link: https://www.econbiz.de/10005113378
Creativity is a result of brain activity which differentiates individuals from each other and could ensure an important … for automotive industry - creativity is the key of business success. The students should learn that every person can … develop basic creative activities, but professional creativity should be trained and it could be enhanced over the level of …
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There has been considerable recognition of the regional embeddedness of the knowledge-based economy and its uneven geographical incidence, with mainly urban or metropolitan areas being the crucibles of knowledge-intensive activities. Drawing from recent research conducted analysing cultural...
Persistent link: https://www.econbiz.de/10005715339