members. Based on this fact, the positive or negative attitude of different society members toward sports results in desirable … sports and morning physical activity of governmental organizations in Iran. The survey-study method uses a questionnaire … activity. 49 percent had the tendency to do sports; however, 29 percent had no tendency towards sports, 33 percent had high and …

numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study …

methodology to sports events.Design/methodology/approach: Theoretical analysis about whether a sport event is a project, and what …. Theoretical adaptation of the PM2 to sport management.Findings: Event management could benefit from PM2 with several adaptations … project management orientation allows to introduce the cost-benefit analysis in the development of a sport event, and by …