Purpose – The purpose of this paper is to gain an insight about the strategy of diversification adopted by the company, Prime Technology, to increase its profits. The study is made so as to understand the essential aspects which any firm should consider before deciding to venture into a new...

Purpose – This study seeks to present a structured methodology that can be used to develop an operations strategy for the IT service sector in developing countries that would in turn help to increase strategic fit. Design/methodology/approach – In this constructive case study for BTC‐Egypt...

Purpose – Decisions about the design of the organization and the competitive strategy of a firm are very important in order to gain competitive advantage and to improve firm performance. The relationship between organizational structure, competitive strategy, and firm performance has usually...

Purpose – This paper aims to assess the influence of strategic capabilities on the business strategy‐performance relationship among retail businesses in Argentina, Peru, and the USA. Design/methodology/approach – Zahra and Covin's self‐reported scale was amended and utilized to...

Purpose – The main objective of this paper is to develop a deeper understanding of high growth and rapid internationalization characteristics in terms of: empirically characterizing growth deriving the profile of high‐growth enterprises, exploring influential factors in high‐growth,...

Purpose – This paper's aim is to evaluate the effect of the use of information technology and communications (ITC) on the international competitiveness of firms in developing countries. The study also seeks to evaluate other factors that allow or condition the use of ITC such as: human...

Purpose – Innovations, coupled with the advancement of new information and communication technologies (ICTs) and the evolution of the internet, have had a profound impact on the structure of firms and have altered the decision‐making process. In the new economic and social environment, the...

Purpose – Faced with the aggressive and invasive behavior of a competitor, it is necessary for a firm to adopt strategies to protect its market share. This study aims to examine brand counter‐extension strategy as a means of fighting back against strong competitors....

Public concern regarding the United States′ competitive dilemma has forced both private‐and public‐sector organisations to critically re‐examine traditional accepted managerial techniques. This article presents a preliminary plan for implementing the managerial philosophy of Dr W....

Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In an attempt to ease pressure on margins, and both brand and product range profitability, marketers would be well advised to reinspect their policies towards brand naming and the...