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Profiling donors of blood, money, and time : a simultaneous comparison of the German population

Shehu, Edlira; Langmaack, Ann-Christin; Felchle, Elena; … - In: Nonprofit management & leadership 25 (2014/15) 3, pp. 269-295

Persistent link: https://www.econbiz.de/10010517027

The impact of pre- and post-launch publicity and advertising on new product sales

Burmester, Alexa B.; Becker, Jan U.; Heerde, Harald J. van - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 408-417

Persistent link: https://www.econbiz.de/10011428886

Kundenbindung im Electronic Commerce : eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet

Blömeke, Eva; Clement, Michel; Shehu, Edlira; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 65 (2013) 1, pp. 63-96

Persistent link: https://www.econbiz.de/10009710782

Charts and demand : empirical generalizations on social influence

Maecker, Olaf; Grabenströer, Nadja Sophia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 429-431

Persistent link: https://www.econbiz.de/10010223367

Internationalisierung chniesischer Unternehmen : Implikationen für die internationale Managementforschung : implications for international management research

Schüler-Zhou, Yun; Schüller, Margot; Clement, Michel - In: Die Betriebswirtschaft : DBW 73 (2013) 5, pp. 361-378

Persistent link: https://www.econbiz.de/10010198023

Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

Burmester, Alexa B.; Eggers, Felix; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 343-356

Persistent link: https://www.econbiz.de/10011527106

What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars

Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448

Persistent link: https://www.econbiz.de/10011527120

Healthy donor effect and satisfaction with health : the role of selection effects related to blood donation behavior

Shehu, Edlira; Hofmann, Annette; Clement, Michel; … - In: The European journal of health economics : HEPAC ; … 16 (2015) 7, pp. 733-745

Persistent link: https://www.econbiz.de/10011482974

The effect of unexpected chart positions on the firm value of music labels : an event study of album success

Mehrafshan, Nima; Goerke, Björn; Clement, Michel - 2016 - Version: June 16th, 2016

We conduct an event study to (1) analyze whether investors revise their expectations about a music album's success when new chart information is published and (2) estimate how these revised expectations affect the value of a music label. We find that expectations about the success of an album...

Persistent link: https://www.econbiz.de/10011487206

Effects of likeability dynamics on consumers' intention to share online video advertisements

Shehu, Edlira; Bijmolt, Tammo H. A.; Clement, Michel - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 27-43

Persistent link: https://www.econbiz.de/10011537934