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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
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The practice of innovating research methods
Lê, Jane Kirsten; Schmid, Torsten - In: Organizational research methods : ORM 25 (2022) 2, pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
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Concept testing : how to test new product ideas before you go to market
Schwartz, David - 1987
Persistent link: https://www.econbiz.de/10000735059
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Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138
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New product venture management
Karger, Delmar W.; Murdick, Robert G. - 1972
Persistent link: https://www.econbiz.de/10000580808
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Computer innovations in marketing
Konrad, Evelyn - 1970
Persistent link: https://www.econbiz.de/10000590343
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Die Suche und Auswahl neuer Produkte : Die Praxis der Diversifikation
Hake, Bruno - 1966
Persistent link: https://www.econbiz.de/10000606159
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Marketing für neue Produkte : Beispiele aus der Praxis
Koskull, Hans Jürgen Baron von (contributor) - 1966 - 1. Aufl
Persistent link: https://www.econbiz.de/10000607087
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Tanulmányok a piacszervezés köréből
Molnár, László (contributor) - 1979
Persistent link: https://www.econbiz.de/10000332907