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Modeling electronic service acceptance of an e‐securities trading system

Rotchanakitumnuai, Siriluck; Speece, Mark - In: Industrial Management & Data Systems 109 (2009) 8, pp. 1069-1084

Purpose – The purpose of this paper is to consider the technology acceptance model (TAM) in the context of internet securities trading. It examines the antecedents of perceived usefulness and explores the role of trust and attitude of securities investors toward usage. The behavioural...

Persistent link: https://www.econbiz.de/10014824204

Satisfaction with interpersonal and internet interactions in Thai corporate banking: an exploratory study

Chiarakul, Tanyamai; Speece, Mark; Igel, Barbara - In: International journal of internet and enterprise … 5 (2007) 2, pp. 91-115

Persistent link: https://www.econbiz.de/10008243840

The importance of packaging attributes: a conjoint analysis approach

Silayoi, Pinya; Speece, Mark - In: European journal of marketing : EJM 41 (2007) 11, pp. 1495-1517

Persistent link: https://www.econbiz.de/10007870581

Modeling electronic service acceptance of an e-securities trading system

Rotchanakitumnuai, Siriluck; Speece, Mark - In: Industrial management & data systems 109 (2009) 8, pp. 1069-1084

Persistent link: https://www.econbiz.de/10008367362

Culture, intercultural communication competence, and sales negotiation: a qualitative research approach

Chaisrakeo, Sunanta; Speece, Mark - In: The journal of business & industrial marketing 19 (2004) 4-5, pp. 267-282

Persistent link: https://www.econbiz.de/10007026956

Culture, intercultural communication competence, and sales negotiation: a qualitative research approach

Chaisrakeo, Sunanta; Speece, Mark - In: The journal of business & industrial marketing 19 (2004) 4, pp. 267-282

Persistent link: https://www.econbiz.de/10007027604

Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty

Malai, Veerapong; Speece, Mark - In: Journal of international consumer marketing 17 (2005) 4, pp. 7-40

Persistent link: https://www.econbiz.de/10007096833

Technology integration: Perceptions of sales force automation in Thailand's life assurance industry

Larpsiri, Ravira; Speece, Mark - In: Marketing intelligence & planning 22 (2004) 4, pp. 392-406

Persistent link: https://www.econbiz.de/10006963032

Foreign firms and advertising knowledge transfer in Vietnam

Speece, Mark; Quang, Truong; Huong, To Ngoc - In: Marketing intelligence & planning 21 (2003) 3, pp. 173-182

Persistent link: https://www.econbiz.de/10006968813

Asian management style: An introduction

Speece, Mark - In: Journal of managerial psychology 16 (2001) 2, pp. 86-96

Persistent link: https://www.econbiz.de/10006977649