Purpose – The aim of this paper is to measure new product development (NPD) success factors in the Thai food industry.Design/Methodology/Approach – The quantitative research was designed based upon previous qualitative analysis by Suwannaporn and Speece. A total of 114 questionnaires sent to...

This small pilot research examines perceptions about key success factors among Iranian firms which export barberry (Berberis vulgaris), a fruit grown in Khorasan Jonobi (South Khorasan). We contrast two sets of marketing elements, marketing actions the firm takes, mostly oriented toward product...

The Arab Spring has suddenly overturned dictatorships in a number of countries, which now have a chance to reverse decades of stagnation which has left the countries behind in development and the populations impoverished. We propose a framework which can be useful in guiding policy as these...

Thailand's recent coup was not received favorably in the West, but many parts of Thai society support it, including small business. The Bank of Thailand's Business Sentiment Index (BSI) has improved greatly since the coup in May. In late 2013 and early 2014, anti-government protests and...

Thailand and Egypt have seen some striking parallels in the past few years, culminating in military overthrows of elected governments. This paper examines middle class thinking behind opposition to the governments, and subsequent support for the military takeovers. Both Thailand's Pheu Thai and...

The West portrays Thailand's recent military coup negatively, but the Thai middle class generally regard it as an attempt to save Thailand from becoming a failed state. Middle class Bangkok originally supported Thaksin, but turned against him in late 2005. Four key issues were 1) increasing...

The Middle East/North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. One key problem is ineffective marketing systems connecting production (or productive potential) to consumption on a regional scale. Using resource advantage...

This study aims at measuring the level of unacceptability of certain unethical behaviors for educators in accounting/finance (A/F) as well as marketing/management (M/M) in their various roles. The research was conducted utilizing a quantitative approach based on the Integrated Social Contracts...

This discussion looks at how strong spirituality provides role models to women entrepreneurs in Kuwait and Thailand. Although they lag some parts of the world at closing the gender gap (WEF 2016), both Kuwait and Thailand are among the leaders in their respective regions (MENA, ASEAN). However,...