Purpose: The purpose of this paper is to examine “(Buddhist economics)” in urban reform Buddhism in Thailand. In the West, Buddhist economics is often perceived as a specific economic system, but understanding the sustainable development debate in Buddhist countries requires recognition that...

To enhance consumer brand experience, marketers are increasing engagement in brand communities by using social media technology enabling them to interact directly with customers. Past studies reported that perceived social presence contributes to positive consumer attitudes towards websites...

Asian food markets are large and growing very rapidly. Per capita food consumption is increasing as income rises, and food consumption habits are changing. Asian food retailing is also changing rapidly, as distribution and transportation modernizes. Consumers are becoming more sophisticated,...

The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and...

Success in new product development (NPD) depends, among other things, on how the NPD process is organized. Key issues are strategy and planning, internal information flow and communication, and external communication with suppliers. Recent work proposes that companies can take advantage of...

This research assessed the effectiveness of online assignments in principles of macroeconomics classes. Students were divided into two groups where the first was required to submit online assignments (treatment) while the other was not (control). Standardized examinations were used as Pretest...

The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate....

Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify...

Oman traditionally was characterized by a dichotomy between the economic systems of the coast and interior, evident in the spatial market structure and the role of markets in the urban settlements. Muscat was the point of attachment of the coastal system to the Indian Ocean trade network. The...