Purpose The purpose of this paper is to provide insightful advice that can improve the practice of using consumers’ pre-launch awareness and preference (AP) changes to predict the sales of new movies. Design/methodology/approach This paper applies a new movie box-office revenue forecasting...

Purpose The purpose of this paper is to demonstrate that customer engagement behavior may not always be a positive experience for customers. Specifically, the paper examines the effect of sources of help (employee vs customer) on customer satisfaction, and the underlying mechanism behind such an...

The critical impact of innovation on national and the global economies has been discussed at length in the literature. Economic development requires the diffusion of innovations into markets. It has long been recognised that economic growth and development depends upon a constant stream of...

1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer...