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Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Cho, Seong Do; Chang, Dae Ryun - In: Industrial marketing management : the international … 37 (2008) 7, pp. 841-848

Persistent link: https://www.econbiz.de/10008897136

Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Cho, Seong Do; Chang, Dae Ryun - In: Industrial marketing management : the international … 37 (2008) 7, pp. 841-847

Persistent link: https://www.econbiz.de/10008135879

Antecedents and effects of customer-service employee attachements on customer-companyx identification and word-of-mouth : the case of Cheong in South Korea

Cho, Seong Do; Kim, Kyoungeun; Kim, Daekwan - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 91-105

Persistent link: https://www.econbiz.de/10010519573

The effects of Korean country-of-origin on Mongolian consumer product evaluation and purchase intention

Haliun, Sharmuud; Cho, Seong Do - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 4-14

The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Korean laptop. Specifically, this study tested...

Persistent link: https://www.econbiz.de/10012116324

Brand convergence

Chang, Dae Ryun - In: Handbook on brand and experience management, (pp. 82-87). 2008

Persistent link: https://www.econbiz.de/10003788980

Using films to achieve diversity goals in marketing education

Chang, Dae Ryun - In: Journal of marketing education : JME 42 (2020) 1, pp. 48-58

Persistent link: https://www.econbiz.de/10012216693

Sports marketing in Asia

Chang, Dae Ryun; Lee, Chungyeol - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 537-563). 2011

Persistent link: https://www.econbiz.de/10008738183

Organizational memory influences new product success

Chang, Dae Ryun; Cho, Hang - In: Journal of business research : JBR 61 (2008) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10003595216

The impact of sponsorship on brands and reputation

Chang, Dae Ryun (contributor) - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-146

Persistent link: https://www.econbiz.de/10009510259

Sports marketing in Asia

Chang, Dae Ryun; Lee, Chungyeol - In: International sports marketing : principles and perspectives, (pp. 191-220). 2014

Persistent link: https://www.econbiz.de/10010246755