Similar Search Results

Bengtsson, Anders; Ostberg, Jacob - In: Handbook of qualitative research methods in marketing, (pp. 83-93). 2006

Persistent link: https://www.econbiz.de/10003445800

Naturalistic group interviewing in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Qualitative market research : an international journal 13 (2010) 1, pp. 36-44

Persistent link: https://www.econbiz.de/10003940027

How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries

Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540

Persistent link: https://www.econbiz.de/10008906890

A brief history of branding in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 210-221

Persistent link: https://www.econbiz.de/10008650958

Brand meaning rigidity in China

Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228

Persistent link: https://www.econbiz.de/10011286475

Brand meaning gaps and dynamics : theory, research, and practice

Wilson, Elizabeth Jane; Bengtsson, Anders; Curran, Catharine - In: Qualitative market research : an international journal 17 (2014) 2, pp. 128-150

Persistent link: https://www.econbiz.de/10010348856

Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads

Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie; … - In: Brands : interdisciplinary perspectives, (pp. 195-214). 2015

Persistent link: https://www.econbiz.de/10010478960

Rethinking identity in brand management

Faurholt Csaba, Fabian; Bengtsson, Anders - In: Brand culture, (pp. 118-135). 2005

Persistent link: https://www.econbiz.de/10003239369

The Swedish Legal System and Possible Implications of the Belgian Rulings - Reformatory Procedure in Swedish Land and Environment Courts

Bengtsson, Anders - 2017

The paper intends to give a short overview of how the Swedish system of land and environment courts is organised and of the procedure in their administrative cases, with specific attention paid to cases on appealed decisions from authorities. In these cases, the land and environment courts act...

Persistent link: https://www.econbiz.de/10012959729

How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries

Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-541

Persistent link: https://www.econbiz.de/10008640540