Koutb, M.; Kelash, H.; Al-Khair, M. Abu - In: Journal of Information & Knowledge Management (JIKM) 12 (2013) 01, pp. 1350006-1
Each year the number of consumers and the variety of their interests increase. As a result, providers are seeking ways to infer the customer's interests and to adapt their websites to make the content of interest more easily accessible. Assume that past navigation behaviour as an indicator of...