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Brands as signals : a cross-co...
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Swait, Joffre
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Brand management ; Vol. 1
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Brand management ; Vol. 4
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Brands and brand management : contemporary research perspectives
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Conjoint measurement : methods and applications ; with 91 tables
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ECONIS (ZBW)
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171
The Effect of Choice Environment and Task Demands on Consumer Behavior: Discriminating Between Contribution and Confusion
Swait, Joffre
;
Adamowicz, Wiktor L.
-
Department of Resource Economics and Environmental …
-
1996
Persistent link: https://www.econbiz.de/10005469360
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172
Travel mode substitution in Sao Paulo : estimates and implications for air pollution control
Swait, Joffre
;
Eskeland, Gunnar S.
-
Economics Research, World Bank Group
-
1995
How would travel demand in Sao Paulo respond to demand management instruments? Could higher gasoline prices or lower metro fares (or changes in travel time) help reduce congestion or pollution? The authors use cross-sectional variation from an urban travel survey to study the substitutability in...
Persistent link: https://www.econbiz.de/10005116181
Saved in:
173
Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
Swait, Joffre
;
Adamowicz, Wiktor
- In:
Organizational Behavior and Human Decision Processes
86
(
2001
)
2
,
pp. 141-167
Persistent link: https://www.econbiz.de/10005430945
Saved in:
174
Branding and Brand Equity Models
Erdem, Tulin
;
Swait, Joffre
- In:
The History of Marketing Science
The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and conclusionReferences
Persistent link: https://www.econbiz.de/10011206543
Saved in:
175
Commentary on Econometric Modeling Strategies for Stated Preference Experiments By David Layton
Swait, Joffre
- In:
Environmental & Resource Economics
34
(
2006
)
1
,
pp. 87-90
Persistent link: https://www.econbiz.de/10005721992
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