Similar Search Results

Online Sport Betting Developments and Athletic Activity Funding

Papaloukas, Marios - 2013

On the 24th of March 2011 the European Commission issued the so called Green Paper on online gambling in the Internal Market. The European Commission's purpose is to tackle the problems resulting from the rapid development of on-line gambling in the EU. As long as sport betting services...

Persistent link: https://www.econbiz.de/10013074558

The Value of Winning : Endorsement Returns in Individual Sports

Gerritsen, Dirk - 2017

examines the relation between athlete performance and stock returns of firms endorsed by athletes. We find that a tournament … not detect return differences between superstars and regular athletes, nor between frequently endorsed brands and less …

Persistent link: https://www.econbiz.de/10012962258

Sport Celebrities Multiple Use in Marketing Messages : Example of the Spanish Tennis Player Rafael Nadal

Antonovica, Arta - 2019

The use of a sport celebrity as a message source is a popular way how to convince many consumers around the world to buy and use different services. In the last decades, we have seen that many sport celebrities in a serial way promote products and services of different companies at the same time...

Persistent link: https://www.econbiz.de/10012891844

"The players last year all had part-time jobs" : challenges, expectations and use of social media under the professional structure of the Women's Super League

Carragher, Ann Marie; Lolich, Luciana - In: DBS business review : an international academic … 4 (2021), pp. 68-88

Persistent link: https://www.econbiz.de/10012805470

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378

Persistent link: https://www.econbiz.de/10013271113

Reshaping College Athlete Sports Betting Education

Harris, Becky; Holden, John T. - 2021

protecting college athletes from those who may wish to do them harm for gambling purposes. The expansion of legal sports betting … to move forward with modernizing sports wagering education and awareness for collegiate athletes, and affiliated …

Persistent link: https://www.econbiz.de/10013244164

Consumer and employer discrimination in professional sports markets - new evidence from Major League Baseball

Maennig, Wolfgang; Mueller, Steffen Q. - 2021

, discrimination starts to increase again. However, this discrimination is not fully rationalizing the performance gap across athletes …

Persistent link: https://www.econbiz.de/10012695762

Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions

Larkin, Benjamin; Spalding, Ryan; Ahn, Taesoo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10012815605

National or global? : moderated mediation impact of sports celebrity credibility on consumer's purchase intention

Dikčius, Vytautas; Ilciukiene, Svetlana - In: Organizations and markets in emerging economies 12 (2021) 1, pp. 160-177

The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity's credibility and consumers' purchase intention in a developing economy. A total of 253...

Persistent link: https://www.econbiz.de/10012666902

Effect of star power on NBA All-Star Game tv audience

Grimshaw, Scott D.; Larson, Jeffrey S. - In: Journal of sports economics 22 (2021) 2, pp. 139-163

Persistent link: https://www.econbiz.de/10012391522