This case study involves the merger of Roche Diagnostics' Molecular Diagnostics and Applied Science business areas in Germany. The merger, which was initially motivated by a combination of converging needs among commercial diagnostic laboratories and research hospitals, product-portfolio...

We use a stylized model to investigate the revenue model decision for a monopolistic online platform offering social networking services. There are three possible revenue models: an ad-sponsored model offering a basic service, a subscription-based model offering a premium service, and a hybrid...