<title>ABSTRACT</title> Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many...

Successful organizations adapt their marketing strategies to marketplace changes. Boundary spanners, such as salespeople, because they are able to embed themselves in social networks outside the organization, play a key role in developing marketplace knowledge. However, if this knowledge remains...

Purpose – To examine supply chain competences necessary to efficiently and/or effectively succeed in aftermarket support. Design/methodology/approach – Using the aerospace industry as a context, this paper provides a brief overview of aftermarket support practices and trends and discusses...

Purpose – Research suggests that service-dominant logic (SDL) is well suited to support supply chain management (SCM) research and practice. Qualitative research has shown that SDL is particularly consistent with an outcome-based supply chain strategy known as performance-based logistics...

Purpose: Militaries face increasing budget pressures, high operations tempos, a blitzing pace of technology, and adversaries that often meet or beat government capabilities using commercial off-the-shelf (COTS) technologies. The integration of COTS products into defense systems has been offered...