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Attitude toward the Site - This paper presents simple, reliable, and Internet-specific scales that measure overall attitude toward a website and also the site's informativeness, en...
Chen, Qimei; Wells, William D. - In: Journal of advertising research 39 (1999) 5, pp. 27-38
Persistent link: https://www.econbiz.de/10006517868
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Book Review: Consumer Behavior
Prensky, David; Wells, William D.; Morrison - In: Journal of education for business 72 (1997) 5, pp. 317
Persistent link: https://www.econbiz.de/10006420149
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Learning from Pop Culture - A study comparing actual and fictional cell phone users validates the new research method of telethnography.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 17 (2005) 4, pp. 26-31
Persistent link: https://www.econbiz.de/10007096311
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Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 16-21
Persistent link: https://www.econbiz.de/10007099435
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Consumer behavior
Reynolds, Fred D.; Wells, William D. - 1977
Persistent link: https://www.econbiz.de/10013469510
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Recognition, Recall, and Rating Scales
Wells, William D. - In: Journal of Advertising Research 40 (2000) 06, pp. 14-20
Persistent link: https://www.econbiz.de/10005425127
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Advertising : principles & practice
Wells, William D.; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846218
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Effective advertising strategy
1989
Persistent link: https://www.econbiz.de/10004134188