Ayd{\i}n Alptekino\u{g}lu; Corbett, Charles J. - In: Manufacturing & Service Operations Management 12 (2010) 4, pp. 569-582
The literature on mass customization generally focuses on the tradeoff between higher revenues from better matching customer preferences with product specifications, and higher costs of offering a broader--possibly fully customized--product line. Less well understood is the tradeoff between the...