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<!--Début du contenu @xml:lang="en"--> ?In this paper, we explain why and how the ado? <!--Fin du contenu @xml:lang="en"--> <!--Début du contenu @xml:lang="en"--> ?ption of a modular product-architecture transforms the organisation of industry. Considering the auto industry, we show that modularity-as-process transforms the overall automobile industry: carmakers, suppliers and buyer/suppliers...
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