This article examines one of the functions of "intelligent agents" used by service providers on the Internet (e.g., retailers and information search engines) that compare a user's profile to data on other users to determine which users in the database are similar to the focal user, and which...

Recommender systems are effectively used to provide users with suggestions based on their preferences, and first showed their value in e-commerce sites like Amazon and eBay that algorithmically provided recommendations. A key drawback with these systems is that some items need “personal...

An increasing number of consumption decisions happen on two (or more) sided platforms that carry goods and services from a large number of suppliers. In principle, such easy access to a multiplicity of products should lower consumers' search costs and thereby enhance their decision-making. In...