Ruiz-Molina, Maria-Eugenia; Gallarza, Martina; … - In: Journal of Services Marketing 32 (2018) 7, pp. 850-867
Purpose: Perceived value and customer loyalty have been studied jointly in most of services literature but mainly through SEM models. This paper aims to draw on the literature on the multidimensional richness of perceived value, to adopt a segmentation approach and explore segments of loyal...