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Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

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Persistent link: https://www.econbiz.de/10003987461

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Complexity results on planar multifacility location problems with forbidden regions

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Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard; … - In: The journal of consumer marketing 27 (2010) 3, pp. 211-224

Persistent link: https://www.econbiz.de/10008408558

Creating technology‐based merchandising ideas for hair coloring through weak signals, concept optimization and mind‐set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard; … - In: Journal of Consumer Marketing 27 (2010) 3, pp. 211-223

Purpose – The purpose of this paper is to demonstrate a concept‐response segmentation used to identify different customer “mind‐sets”. Based on this segmentation, in a merchandising situation, one can interact with the customer to identify the segment to which the customer belongs and...

Persistent link: https://www.econbiz.de/10014848795