Introduction -- A history of rhetoric for marketers -- Marketing scholarship and rhetoric -- Control and the discourse of marketing science -- A rhetorical approach to marketing as exchange -- Marketing and sophism : a comparison -- Magic, sympathy, and language -- The magical roots of rhetoric...

In the context of a series of surveys conducted as part of the OECD’s “Surveys on Willingness-to-Pay to Avoid Negative Chemicals-Related Health Impacts” (SWACHE) project that supports the socio-economic analysis of chemicals, a series of questions were included about the respondents’...