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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss; Burkhalter, Janée - In: Journal of promotion management : JPM 21 (2015) 1, pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
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Violence in games may not promise an effective brand strategy, but plot relation does
Monin Techawachirakul - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 121-143
Persistent link: https://www.econbiz.de/10012179108
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska; Schramm, Holger - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
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Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh; Menon, Sindhu R.; Sirothiya, … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188