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CIP : was mit der Werbung in den Köpfen der Konsumenten geschieht

Wänke, Michaela - In: Werbung : Strategien und Konzepte für die Zukunft, (pp. 480-503). 2002

Persistent link: https://www.econbiz.de/10003022773

Assimilation and contrast as a function of the direction of comparison

Wänke, Michaela - 1999

Persistent link: https://www.econbiz.de/10001401410

Brand placements in video games: How local in‐game experiences influence brand attitudes

Ingendahl, Moritz; Vogel, Tobias; Maedche, Alexander; … - In: Psychology & Marketing 40 (2022) 2, pp. 274-287

Brand placements are omnipresent in video games, but their overall effect on brand attitudes is small and varies substantially between studies. The present research takes an evaluative conditioning perspective to explain when and how brand placements in video games influence brand attitudes. In...

Persistent link: https://www.econbiz.de/10014504561

Social psychology of consumer behavior

Wänke, Michaela (ed.) - 2009

Persistent link: https://www.econbiz.de/10003772524

Markenmanagement

Wänke, Michaela; Florack, Arnd - In: Wirtschaftspsychologie : mit 21 Tabellen, (pp. 107-126). 2007

Persistent link: https://www.econbiz.de/10003546112

The impulsive consumer : predicting consumer behavior with implicit reaction time measures

Friese, Malte; Hofmann, Wilhelm; Wänke, Michaela - In: Social psychology of consumer behavior, (pp. 335-364). 2009

Persistent link: https://www.econbiz.de/10003812985

The abstractness of luxury

Hansen, Jochim; Wänke, Michaela - In: Journal of economic psychology : research in economic … 32 (2011) 5, pp. 789-796

Persistent link: https://www.econbiz.de/10009388065

Unconscious information processing reduces information overload and increases product satisfaction

Messner, Claude; Wänke, Michaela - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 9-13

Persistent link: https://www.econbiz.de/10008909950

Money and thinking : reminders of money trigger abstract construal and shape consumer judgments

Hansen, Jochim; Kutzner, Florian; Wänke, Michaela - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1154-1166

Persistent link: https://www.econbiz.de/10009740324

Click or skip : the role of experience in easy-click checking decisions

Roth, Yefin; Wänke, Michaela; Erev, Ido - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 583-597

Persistent link: https://www.econbiz.de/10011734558