In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial phenomena. They argue that this more complete picture of entrepreneurial phenomena will likely come from scholars who undertake at least some trailblazing...

Chapter 1: Introduction -- Chapter 2: Simple rules for recognizing opportunities -- Chapter 3: Simple rules for market selection and entry -- Chapter 4. Simple rules for entrepreneurial decision-making -- Chapter 5: Simple rules for developing plans and strategies -- Chapter 6: Simple Rules for...