This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to...

This paper offers an analysis of the factors influencing the accelerated internationalisation of new technology-based firms (NTBFs) from emerging economies. This type of firm is typically called “born global”, and they have been reported primarily in high-tech sectors. Existing International...

In this paper, we use an organizational learning perspective to examine the extent of internationalization of young, technology-based firms. We develop hypotheses on the impact of the firm's knowledge-base at founding, experiential learning, and interorganizational learning on...

The central question that we address is how young technology firms (YTFs) learn about foreign markets when they venture abroad for the very first time. Drawing on learning theory, we develop and test a model for the entry learning and foreign-venture performance of YTF. Our empirical results...

Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 1.1 About Theory -- 1.2 Qualitative, Quantitative, and Mixed Research Methods -- 1.3 Cases Studies: Why, How, and What? -- 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? -- 1.4.1 Company...

The purpose of this study is to explore the relationships between three intangible resources and the innovation performance of Chinese high-tech firms, and the moderating effect of internationalization on these relationships. We implement a hierarchical multiple regression analysis using data...

This study examines the impact of decision-makers from Paraguayan software firms on internationalization. It aims to have a better understanding about the (non-) rational decision logic of the CEOs and founders shaping the internationalization processes of 45 Paraguayan software firms. This...