Saffer, Henry; Wakefield, Melanie; Terry-McElrath, Yvonne - 2021
This paper examines the effect of nicotine replacement therapy (NRT) advertising on youth smoking. NRT advertising … could decrease smoking by informing smokers that the product can make quitting easier and thus inducing more smokers to try … indicate that NRT advertising has no effect on participation but increases smoking by youth who do smoke. The elasticity of …