Competition in expert services has forced the service providers to consider a more customer‐oriented strategy. Unfortunately, for many of them customers are a faceless “mass”. In order to facilitate a restructuring of the business, SME managers were asked about their needs for such...

Purpose – The purpose of this research is to describe and analyse the change process related to internationalisation among three internationalising Irish SMEs. Design/methodology/approach – The authors employ a retrospective case study. The data were collected with face‐to‐face...

The majority of SMEs are operating in a networked business environment, and these networks extend beyond national and cultural boundaries. Within these networks, growth takes various routes and forms. Instead of linear, positive growth, international growth is often more cyclical, including...