Purpose – The purpose of this article is to examine how often urban children in mainland China interact with different … urban children in China.  …

for analyzing consumers in software piracy; and to help software companies understand the software piracy issue in China … in China. Originality/value – This research is one of the first to examine the Chinese market, which is a focus of piracy …

urban and rural children in Mainland China and also to collect information about the contexts of media usage and time spent …‐planning guideline for marketers and advertisers in China. It can help marketers select the right type of media to reach a specific age … information to urban as well as rural children in China.  …

Mainland China, how these values are presented, and how these values relate to traditional Chinese cultural values. Design …/methodology/approach – A content analysis of 72 lessons in textbooks on moral education for elementary schoolchildren in national China was … and children in China.  …

Purpose – Following the upheavals of the revolutionary era , the People's Republic of China's consumer culture is … frequent casual observations point out. Practical implications – China's contemporary culture is rapidly changing, somehow …

‐giving behavior of consumers in the People's Republic of China (PRC) during the Chinese New Year and the influence exerted by Chinese …

, match‐up, and consumers' purchase intention embedded in the China context. Design/methodology/approach – The authors used a …' attractiveness, even compared to match‐up factor, and could affect consumers' purchase intention more significantly in China sport …

perceptions of brands vary among urban and rural children in Mainland China and also to collect information about the basis of … Chinese cities. The seven surveyed rural counties cannot be generalized to the very poor rural provinces in China. Practical … children in China. Originality/value – This paper offers insights for employing different advertising message strategies to …

Shanghai, which cannot be generalized across the whole of China or other international markets. Further, only luxury brands are …