through the change of intergenerational residence in urban China. Design/methodology/approach – Data were collected by semi …‐structured interviews of 15 families from three cities in south China. All interview tapes were transcribed. A hermeneutic process is used … to analyze the verbal context. Findings – There is a new trend of intergenerational residence in urban China, living …

Purpose – The purpose of this article is to assist US apparel firms to successfully market in China. It aims to …. Design/methodology/approach – A total of 747 consumer data were collected in three cities of China, Shanghai, Beijing, and …

Purpose – The purpose of this paper is to examine consumers' perception of brand functions in an emerging market: China …

importance, relatively little is known about consumers' buying behaviour of fresh produce in China. Findings of this study would … China.  …

the People's Republic of China. The focus on these cities coincided with the competitive density of retail brands, and … research findings can be used to formulate brand positioning and promotion strategies for brand managers. Originality …

‐country variations. Design/methodology/approach – Using survey data of consumer attitudes toward marketing from China and Canada, this …

/methodological approach – The study performed a 2 (COP)×2 (COM) within‐subjects randomized experimental research, using the USA and China as … apparel was made in China. Perceived sustainability had the largest impact on consumers' perceived prices for apparel made in …

be generalized to girls in Mainland China. Design/methodology/approach – A convenience sample of 331 Shanghai female … girls from Shanghai, which may not be representative of girls in other Mainland Chinese cities or elsewhere in greater China … Mainland China based on gender role perceptions.  …