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Affect and cognition as predictors of behavioral intentions towards services

Smith, Anne; Reynolds, Nina - In: International Marketing Review 26 (2009) 6, pp. 580-600

Purpose – The purpose of this paper is to examine alternative approaches to measuring service evaluation across cultures. This paper aims to assess: differences between cognitive and affective measures and their ability to predict behavioral intentions and the impact of service features on...

Persistent link: https://www.econbiz.de/10014827474

Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets

Kwon, Yung‐Chul - In: International Marketing Review 27 (2010) 2, pp. 179-199

in China and India, the two most giant emerging countries in the world. Findings – The results show that market …

Persistent link: https://www.econbiz.de/10014827485

Internationalizing by learning: the case of Chinese high‐tech new ventures

Zou, Huan; Ghauri, Pervez N. - In: International Marketing Review 27 (2010) 2, pp. 223-244

Purpose – The purpose of this paper is to understand how high‐tech firms from China internationalize and to determine … internationalization model is still valid although high‐tech firms from China internationalize much faster than suggested by earlier …

Persistent link: https://www.econbiz.de/10014827487

Inertia versus mimicry in location choices by Chinese multinationals

Yuan, Lin; Pangarkar, Nitin - In: International Marketing Review 27 (2010) 3, pp. 295-315

Purpose – The purpose of this paper is to examine the determinants of foreign direct investment location – specifically whether firms enter a particular market or not. Drawing from the ecology and institutional theories, the paper identifies firms' own past (behavioral inertia) and rivals'...

Persistent link: https://www.econbiz.de/10014827491

State versus private MNCs from China: initial conceptualizations

Lin, Xiaohua - In: International Marketing Review 27 (2010) 3, pp. 366-380

given to “Chinese MNCs,” the author makes a distinction between state versus private MNCs from China and compares the two …

Persistent link: https://www.econbiz.de/10014827493

China and the Olympics: views of insiders and outsiders

Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International Marketing Review 27 (2010) 4, pp. 404-433

of China and the Olympics before and after the Beijing Olympics. Samples of Chinese and Americans were surveyed before … and after the Beijing Summer Olympics concerning their images of the Olympics, China and its people, and China as a … location in China and one foreign country are surveyed. Practical implications – The paper has important implications for both …

Persistent link: https://www.econbiz.de/10014827495

The effect of culture on the context of ad pictures and ad persuasion

Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International Marketing Review 28 (2011) 4, pp. 412-434

involvement. Research limitations/implications – The limitations of this study stem from its being based on ad samples from China … and its use of students to test ad attitudes. Practical implications – The findings allow managers to better determine …

Persistent link: https://www.econbiz.de/10014827529

Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia

Jiang, Jing; Wei, Ran - In: International Marketing Review 29 (2012) 6, pp. 597-622

, Europe, and Asia used in their advertising campaigns targeting two culturally different markets: the United States and China …

Persistent link: https://www.econbiz.de/10014827566

The influence of face and group orientation on the perception of luxury goods

Le Monkhouse, Lien; Barnes, Bradley R.; Stephan, Ute - In: International Marketing Review 29 (2012) 6, pp. 647-672

societies. Practical implications – The findings have important implications for managers of western luxury branded goods that …

Persistent link: https://www.econbiz.de/10014827568

Comparative thick description

Usunier, Jean‐Claude; Sbizzera, Stéphane - In: International Marketing Review 30 (2013) 1, pp. 42-55

and crunchiness taste experiences in ten countries (China, Croatia, El Salvador, France, Germany, Japan, Mexico, Thailand …

Persistent link: https://www.econbiz.de/10014827572