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Brand image
11,065
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8,144
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7,186
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7,145
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1,030
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1,026
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1,023
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1,001
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988
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898
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881
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Burmann, Christoph
92
Anheier, Helmut K.
53
Salamon, Lester M.
43
Helmig, Bernd
38
Huber, Frank
38
Phau, Ian
36
Nerb, Gernot
33
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Melewar, T. C.
32
Valentinov, Vladislav
31
Diamantopoulos, Adamantios
30
Livingston, Steven G.
30
Loureiro, Sandra Maria Correia
30
Bruhn, Manfred
29
Gmür, Markus
29
Stangl, Anna
29
Weisbrod, Burton Allen
29
Bang, Nguyen
28
Jegers, Marc
28
Romaniuk, Jenni
25
Sargeant, Adrian
25
Bauer, Hans H.
24
Sattler, Henrik
24
Saxton, Gregory D.
24
Schade, Michael
24
Young, Dennis R.
24
Buch, Claudia M.
23
Harris, Erica E.
23
Meyer, Michael
23
Schauer, Reinbert
23
Wymer, Walter
23
Baumgarth, Carsten
22
Borzaga, Carlo
22
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Schwarz, Peter
22
Boenigk, Silke
21
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Institute of European Studies, UC Berkeley
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Mathematica Policy Research
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American Enterprise Institute
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International Labour Organization (ILO), United Nations
21
OECD
19
Princeton University Press
16
American Council of Voluntary Agencies for Foreign Service
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Edward Elgar Publishing
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C.E.P.R. Discussion Papers
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Federal Reserve Bank of New York
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Federal Reserve Board (Board of Governors of the Federal Reserve System)
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Technical Assistance Information Cleaning House
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Federal Reserve Bank of Chicago
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Syneco ASBL
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Ungarn / Központi Statisztikai Hivatal
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eSocialSciences
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Nomos Verlagsgesellschaft
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IGI Global
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8
Center for Studies in Higher Education, UC Berkeley
7
Institut für Betriebswirtschaftslehre der Gemeinwirtschaftlichen Unternehmen <Linz>
7
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7
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7
World Bank
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Charities Aid Foundation
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Bertelsmann Stiftung
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BoardSource
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HAL
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Internationale Vereinigung für Steuerrecht
5
Kommunistische Internationale
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Journal of business research : JBR
539
The journal of brand management : an international journal
355
The journal of product & brand management
307
Nonprofit management & leadership
273
Journal of retailing and consumer services
250
Nonprofit and voluntary sector quarterly
247
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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SpringerLink / Bücher
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Psychology & marketing
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Journal of marketing communications
97
Social enterprise journal
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International review on public and non-profit marketing
83
Journal of business ethics : JOBE
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International journal of hospitality management
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Marketing intelligence & planning
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Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Working paper / National Bureau of Economic Research, Inc.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Journal of international consumer marketing
74
The journal of consumer marketing
73
NBER working paper series
72
International marketing review
70
Journal of marketing
69
Annals of public and cooperative economics
68
Journal of Product & Brand Management
68
Industrial marketing management : the international journal for industrial and high-tech firms
67
Journal of marketing management : MM
67
Marketing letters : a journal of research in marketing
65
Cogent business & management
64
Journal of global marketing
64
Public management review
64
Journal of the Academy of Marketing Science
63
NBER Working Paper
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
61
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ECONIS (ZBW)
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RePEc
783
USB Cologne (EcoSocSci)
656
Other ZBW resources
407
EconStor
313
BASE
56
USB Cologne (business full texts)
32
OLC EcoSci
23
ArchiDok
5
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1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
3
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
4
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
5
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
6
Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li
;
Ku, Hsiao-Hsuan
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
Saved in:
7
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
8
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for
international
humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
9
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
10
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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