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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung; Cho, Moonhee - In: Journal of promotion management : JPM 21 (2015) 2, pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina; Micevski, Milena; Cadogan, John W. - In: Journal of business research : JBR 68 (2015) 8, pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.; Hardy, Eva E.; Waters, Richard D. - In: International review on public and non-profit marketing 10 (2013) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li; Ku, Hsiao-Hsuan - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas; Webster, Cynthia M.; Siuki, Helen - In: The journal of brand management : an international journal 28 (2021) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391