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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
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The effect of incidental out-of-stock options on preferences
Kramer, Thomas; Carroll, Ryall - In: Marketing Letters 20 (2009) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10005716563
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The effect of superstitious beliefs on performance expectations
Block, Lauren; Kramer, Thomas - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10003851349
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"What's it Worth to Me?" : three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction
Gould, Stephen J.; Kramer, Thomas - In: Journal of economic psychology : research in economic … 30 (2009) 6, pp. 840-858
Persistent link: https://www.econbiz.de/10003934097
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The interactive effects of duality expertise and coping frames on responses to ambivalent messages
Kramer, Thomas; Lau-Gesk, Loraine; Chiu, Chi-yue - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 661-672
Persistent link: https://www.econbiz.de/10003936193
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The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Kramer, Thomas; Irmak, Caglar; Block, Lauren G.; Ilyuk, … - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 517-529
Persistent link: https://www.econbiz.de/10009579995
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Indulgence or self-control : a dual process model of the effect of incidental pride on indulgent choice
Wilcox, Keith; Kramer, Thomas; Sen, Sankar - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 151-163
Persistent link: https://www.econbiz.de/10009160925
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Asymmetric option effects on ease of choice criticism and defense
Kramer, Thomas; Maimaran, Michal; Simonson, Itamar - In: Organizational behavior and human decision processes : … 117 (2012) 1, pp. 179-191
Persistent link: https://www.econbiz.de/10009503829
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Directions for judgment and decision making research based on comparison selection : reply to Arkes, Johnson, and Kardes
Simonson, Itamar; Bettman, James R.; Kramer, Thomas; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 161-163
Persistent link: https://www.econbiz.de/10009719517
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The influence of context and fluency
Arkes, Hal R. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 158-160
Persistent link: https://www.econbiz.de/10009719532