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Constructs in strategic management
Boyd, Brian K.; Bergh, Donald D.; Ireland, R. Duane; … - In: Organizational research methods : ORM 16 (2013) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10009753078
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Feature topic: Construct measurement in strategic management
In: Organizational research methods : ORM 16 (2013) 1, pp. 3-126
Persistent link: https://www.econbiz.de/10009753082
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Dealing with missing data in surveys and databases
Vriens, Marco; Sinharay, Sandip - In: The handbook of marketing research : uses, misuses, and …, (pp. 178-191). 2006
Persistent link: https://www.econbiz.de/10003420112
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Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk - In: International advertising and communication : current …, (pp. 455-472). 2006
Persistent link: https://www.econbiz.de/10003378210
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Concept testing new products : errors vs. segmenting variables
Poczter, Abram - In: The journal of applied business research 29 (2013) 2, pp. 545-552
Persistent link: https://www.econbiz.de/10009731303
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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Informationslücken im Entscheidungsprozess und Marktinformationen : Fehlerquellen in empirischen Studien und Konsequenzen für die Ableitung von Entscheidungen
Helm, Roland - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 34 (2005) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10002507989
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Statistical Noise or Valuable Information : The Role of Extreme Cases in Marketing Research
Pirker, Clemens - 2009
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published...
Persistent link: https://www.econbiz.de/10013521270