Foreword / Krishnamurthy Sriramesh -- 1. Introduction: Public relations in deeply divided societies -- 2. Nation building in the Former Yugoslavia: A 20-year retrospective to understand how public relations rebuilds relationships in divided societies -- 3. Dialogue with the enemy: Lessons for...

On 4 April 2002 the Police Service for Northern Ireland (PSNI) officially took over from the Royal Ulster Constabulary (RUC). This historic symbolic change of name arose from the Belfast Agreement, the subsequent Patten Commission and a long period of consultation and persuasion. Like so many UK...

This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined. Reliance on domino models...

This paper offers a synthesis of best practice on how to build, maintain or modify an organisation’s culture. The image of a company in which all employees strive towards common goals is now a well‐established theme of management rhetoric. Teamwork has always been considered an adorned...

Purpose – This paper aims to present the results of a study into the effectiveness of the communication of anti‐sectarian legislation in four of the largest public and private sector organizations in Northern Ireland (NI). The study had two related central objectives. Firstly, to ascertain...

Purpose – One of the principal organizational developments in the last decade has been the pervasive influence of computer mediated communication (CMC) tools. The purpose of this paper is to closely interrogate the day‐to‐day role of e‐mail in explicating, influencing and shaping social...