Project outcomes in Ghana have been adjudged to be poor as a result of how projects are managed, the form project management takes, and the project management approaches used. Low project management expertise has been identified as a contributory factor to how projects have been managed in...

Purpose: In recent times, there has been a growing research interest in customer engagement; however, there is a paucity of empirical evidence on the drivers and outcomes of customer engagement such as brand loyalty. Furthermore, the customer engagement and brand loyalty literature have paid...

Purpose: Marketing researchers have usually studied consumers’ attachment to brands from an emotional bonding perspective. However, the purpose of this study is to show that attachment to objects is not only limited to bonding. Thus, the authors conceptualised the attachment theory from two...